Innovation and customer experience in public transit | Maulik Vaishnav

Transit recovery in North America remains sluggish, with ridership hovering around the 60-70% mark compared to pre-pandemic levels. However, many transit agencies are experiencing that riders are back in the system, but ridership is not back as travel behavior has changed. The riders are not traveling in the same way. At the same time, public transport operators require to plan the transition to zero-emission buses. Thus, it is becoming increasingly important for agencies to follow a data-driven approach to improve transit riders' experience. One notable example is the Chicago Transit Authority (CTA), a prominent mass transit operator in Chicago, responsible for a fleet of 1,900 buses and approximately 1,200 rail cars that transport around 800,000 passengers daily. The CTA is actively pursuing various innovative initiatives aimed at attracting ri ...