Episode notes
We've already touched on product titles... Now it's time to talk about product descriptions! Product descriptions have a massive impact on gaining visibility within Google Shopping.
A compelling product description can not only boost product impressions and reach, it can also have a positive impact on other vital metrics such as product click-through rate and conversion rate.
In this episode we run-through your must-have checklist for curating an EPIC product description.
Keywords
paid adspaid advertisingsemppcpayperclicksearch engine optimizationgoogle adssearch engine marketingperformance marketingadvertisingpaid media