Episode notes
The Decoy Effect is a cognitive bias where a third, less attractive option subtly steers decisions toward a target choice. This episode breaks down how asymmetric dominance works in marketing, pricing, and everyday life. Learn to recognize this manipulation tactic and make more intentional, independent decisions.
4o
Keywords
Dunning-KrigerOverestimateCognitive BiasSelf ImprovementSurvivorship BiasRepresentativeness heuristicSunk Cost FallacySunk CostBen FranklinBenjamin FranklinBen Franklin EffectEconomicsInfluenceAnchoringAnchoring EffectCognitive DissonanceFramingEvolutionHalo EffectHalo MindsetLindy Effect