#MindfulMinutes is a platform to brainstorm marketing ideas and strategies specifically for Indian small and medium businesses. It's a journey to look at different perspectives to change the perception of marketing-as-a-cost-centre. We invite marketing and business leaders to speak out their 'mindful'. Add this podcast to your list of 'new things learnt in 60 minutes'!
For the 4th episode, I have with me a kind of mirror image of myself but with a lot more energy and zeal. Please welcome Shraddha Agrawal, founder of DigiDNA, an avid marketer, IIM grad and someone who enjoys helping companies achieve their dreams. Our experienced hosts will break down industry jargon, share success stories, and discuss common challenges faced by SMBs in their marketing endeavours. Whether you're a business owner looking to elevate your brand or a marketing professional seeking actionable advice, this podcast is your go-to resource. Don't let the marketing agency mystery hold your business back – let's decode it together!
Season 1 episode 3 on #MindfulMinutes, we are going to discuss the psychology of persuasion. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Persuasion - is a term that has been used extensively as a control mechanism - internally and externally. Everything in demand generation or even marketing overall aims at persuading the market, the customer or anyone to take some action. Is there a way we can enhance it? Yes we can. And one of the answers is Emotional Intelligence.Listen to this podcast for more insights.
Hi Everyone, Welcome back to our podcast, #MindfulMinutes - season 1 episode 2! For the 2nd episode, I have with me Amarendra Chitale, NLP Master Trainer | Coaching Psychotherapist | Founder and CEO - AgileNeuro | President-AANLP, Athlete, Cricketer, Tennis player, and above all a dear friend.I still remember when I met this freakishly tall fellow in school. Now his work is soaring new heights. Well, Amarendra is straight as an arrow - no words minced - no shyness - and an appetite for laughter. There is no one in this world who won’t enjoy his training. It’s an irony in a sense that we would be discussing neuro linguistic ‘programming’ when actually we want an ‘unprogrammed’ opinion.
For the first episode, we have Kunal Shah, a Healthcare marketer, Microbiologist, Alcohol Technologist and above all a dear friend. We have worked together and brainstormed countless ideas while working together and even beyond. So, it made perfect sense to invite him and let the world know his 360 marketing degree vision.