In this episode of Million Podcasts, we break down podcast sponsorship pricing for 2026, including CPM benchmarks, flat-rate pricing, sponsorship packages, negotiation strategies, and how to confidently price your show.

Whether you're launching your first sponsorship or looking to increase your rates, this episode will help you understand what sponsors actually pay—and how to justify your pricing.

In this episode, you'll learn:

• 2026 podcast CPM benchmarks
• CPM vs flat-rate vs affiliate vs hybrid pricing
• How to research sponsorship rates in your niche
• How to calculate what your podcast is worth
• Sponsorship pricing examples for different podcast sizes
• How to structure sponsorship packages sponsors actually buy
• When to raise your rates
• How to handle "That' ...