The Behavioral Economics Secret That Outperformed Every Digital Campaign with Gee Ranasinha

Milestone Moments in Business & Leadership by Sheila Slick

Episode notes

What happens when a CEO suggests using marketing tactics that everyone considers obsolete? Gee Ranasinha's clients thought he'd lost his mind - until the results came in.

The award-winning agency CEO serving 400+ startups across 20 countries has built his reputation on one radical principle: when everyone zigs, he zags. His contrarian approach recently shocked an Atlanta tech company struggling to reach older customers. While competitors pushed expensive digital solutions, Gee's team proposed something so "outdated" that executives initially refused to consider it.

The outcome? Performance numbers that made their previous campaigns look embarrassing.

But Gee's unconventional wisdom goes deeper than surprising tactics. He's making bold claims about AI that contradict Silicon Valley's biggest promises. Why does he believe 90% of A ... 

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Keywords
Marketing agency entrepreneurAI marketing limitationsBehavioral economics businessCorporate to startup transitionUnconventional marketing strategiesCustomer psychology insightsMarketing ROI optimizationBusiness leadership mindsetEntrepreneurial mindset