What happens when a 19-year-old shows up to a UPS career fair in a suit, looking for marketing opportunities, and accidentally becomes a finance supervisor managing 25 people? Dan Nicholson's wrong-turn moment launched a journey that would challenge everything entrepreneurs think they know about building wealth.

After years of prestigious Fortune 500 experience and business school success, Dan made a startling discovery: everything he learned was wrong for small business owners. The revelation? Big companies maximize—small businesses must optimize. But here's the shocking reality he uncovered: 80% of entrepreneurs are either illiquid or insolvent right now.

What's the fundamental difference between maximizing and optimizing that most entrepreneurs miss? How do you avoid creating a "job" out of your entrepreneurial dream? And why does  ...