Today's special guest is Malika Malhotra, the award-winning brand strategist, mentor, and speaker. With a background in corporate advertising, working with renowned brands like L'Oreal and Oil of Olay, Mallika shifted gears to empower women entrepreneurs. As the CEO of The Brand Energizer, she helps women get clear on their brand message, define their niche, and become sought-after experts.

Malika shares her journey from corporate advertising to entrepreneurship, navigating the challenges of balancing career and motherhood. She delves into her evolution from brand photography to brand strategy, emphasizing the importance of understanding purpose, mission, and values in building an authentic brand.

As the "Brand Energizer," Malika specializes in mentoring women in service-based industries within crowded markets. She refers to them as " ...