Mediums, Messages and More | Podcast on RSS.com

Mediums, Messages and More

Mediums, Messages and More

by Gene King

Season 1

CEO Communications in an AI World

AI has intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace. CEOs can separate their brands from the pack by offering communication not the pitch. In this episode of the Mediums, Messages, and More Podcast, I share how AI has added to the damaged reputation of corporate America, retail, and overall perception of business and advertising today. Plus, a look into how the current aggressive push of AI has resulted in not only backlash by the public but also the creation of content that is less than satisfactory for consumption. Already navigating an overly commercialized marketplace that too often does not live up to the hype or promises pitched in marketing, Americans are increasingly seeking sincerity, reality, and authenticity in brands, personalities, and consumer relationships. Today’s CEOs can separate their brands from the pack by going back to public relations & building a corporate reputation through PR that connects by genuinely communicating, not selling; from the top down.

Connect with Customers: Add Depth to the Brand

Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard sells and over-promising and is tuning out and turning away. AI has only intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace that all too often fails to deliver on its messaging & promises. What stands out in the marketplace today is communications with purpose and where the sell is at least second (if not third or fourth.) Smart organizations are realizing their brands and corporate reputations have been hurt either by themselves directly or as collateral damage as a result of too much focus on marketing and sales and not enough on public relations. PR can add depth and meaning to a brand and its organization that can connect and stand out to consumers no longer loyal to legacy, logos, or advertising. This episode explores how an organization can add meaningful depth to its brand, products, and business that will resonate in a marketplace filled with consumers looking for it.

Media Notes: the Fastest Rising Source for Breaking News, OTA TV Season Ends with Clear Champion, Cancelled/Renewed Shows for the Fall & Streaming Rankings

In this Media Notes edition of the podcast, we go deep into the data and discuss the research concerning the most popular media channels for breaking news, including the fastest growing source in popularity. Plus, the broadcast television season is over and we have a clear champion as we look into the numbers and also do a complete review of all the shows cancelled or renewed for the upcoming season. The latest rankings for streaming is out and we explore the winners and losers and their strategies for the rest of the year. The episode also reports on the results of Saturday Night Live’s 50th season, a bill in Oregon that could shape media compensation by big search engines, and the Allen Group decides to unload OTA stations across America.

Public Relations Job Seeker Beware

Public Relations and Media Relations professionals should think twice about engaging or accepting offers from organizations that insist they have contacts with reporters or editors as it could indicate some serious internal issues that set them up for drama, “failure”, and dismissal and organizations should be wary of individuals equating contacts with media coverage.

Public Relations Investment Returns as Advertising Costs & Frustrations Mount

A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising. Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times. This episode explores the numerous market forces that are influencing executive decisions to move money back into PR and media relations as well as: the state of legacy media and advertising where current ad money is going online ad industry reports for the first two quarters and their indicators of an ad decline digital advertising and the reasons for the frustrations and pullback why pr? the advantages of building a public relations & media relations program Artificial Intelligence in pr and media relations

Advertising the Brand...without Advertising

How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the visibility of your organization, brand, and messaging without dedicating capital to ad campaigns including: creating a comprehensive external communications / media relations program becoming an internal content creation producer all the different branded pieces of content to create and own market your organization through your content beyond media: additional methods to raise your brand visibility humanize the brand, tell your story, be real artificial intelligence pros and cons social media strategies for the brand brand ambassadors the CEO role

Unified Branding & Messaging

Multiple logos, different letterheads, and departments fielding media inquiries on their own? No cohesive and integrated organizational messaging? Sales reps 'going off-script and external audiences receiving information the company would not support? Internal confusion or apathy to what are the goals everyone is supposed to be working together to achieve and do not know what the mission and vision is of the company they are employed to support? These items and more are explored in this episode where I discuss four main points in establishing an unified brand and messaging methods as well as infrastructure that supports it. Previous episodes at: https://dashboard.rss.com/podcasts/mediums-messages-and-more/ Additional content, including the Mediums, Messages, and More Substack newsletter and YouTube Channel at:https://www.genekinglive.com/

Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program

In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: The good and bad of marketing & sales influence in media relations Effective content strategies & approaches that ensure failure Media relationship building - do's & don't How to become a reliable source Newsroom organization, hierarchy & mindful pitching Effective pitching What you never do in any media engagements today and more.....

Media Notes: The last legacy media election despite record ad spending; TV network winners & losers; the rise of podcasting & what's next?

The election results are in for the media industry as well and change is not coming, it is here. This new episode reviews all the data on campaign advertising spending, Election Night media consumption, and where the public went for coverage (and did not as well.) The winners and losers in media, the rising stars, the content providers that took big hits, and the big questions on what is next for television, cable, podcasting, and more in this new Mediums, Messages, and More Podcast episode.

Presidential Election Advertising Reaches Stunning Level of Spending

The 2024 Presidential Election will result in the most money spent ever on an American election yet again. We break down the advertising spend of the Trump and Harris campaigns along with groups supporting each candidate: where the money is going in media, what states and cities are receiving the most money, the spending difference between Trump and Harris and also look into the money being spent for Senate, House and state office races. https://mediumsmessagesandmore.substack.com/ or https://www.genekinglive.com

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