This article examines the fundamental distinctions between Customer Success and Customer Support, illustrating how both functions contribute to the consumer experience. While Customer Support is defined as a reactive service that resolves immediate technical problems and inquiries, Customer Success is characterized as a proactive partnership focused on long-term value and goal achievement. The source details specific responsibilities for each role, such as onboarding for success teams versus troubleshooting for support staff. It further identifies unique performance metrics, contrasting success-oriented data like retention and lifetime value with support-focused data like response speed. Ultimately, the text argues that cross-departmental ...