This article explores how product-led growth shifts the primary driver of business expansion from traditional sales teams to the product itself. Within this framework, customer success teams transition from reactive support roles to proactive partners who facilitate user onboarding and long-term activation. These professionals utilize data analytics to monitor engagement, which helps them identify opportunities for account expansion and reduce potential churn. Beyond retention, customer success acts as a vital bridge for user feedback, ensuring that future product development aligns with actual customer needs. Ultimately, the text highlights that fostering user advocacy and cross-functional collaboration are essential comp ...