In this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen as a service desk, and start being viewed as a strategic leader.

Mike shares how his team made that shift by putting strategy first, building credibility through clear planning frameworks, and creating a culture of collaboration with leadership.

One of the biggest takeaways:

Slow down to move smarter.

Key ideas you’ll hear:

• How Harper’s 55-page goals and outcomes doc keeps everyone aligned
• The value of creative briefs to control scope creep
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