The higher ed marketing vendor landscape is shifting—fast.

More VC-backed companies.

More consolidations.

More agencies blending into one another.

If you're a higher ed marketer evaluating vendors, you need to know what’s happening behind the scenes.

In this episode, I sat down with Kevin Renton, Principal at Electric Kite and Publisher at Volt Magazine, to break it all down. We covered:

✅ The agency and MarTech landscape – Who’s merging, who’s independent, and how it impacts your institution.

✅ The real risk of vendor conflicts – If your agency serves yo ...