In the latest episode of the Education Marketing Leader Podcast, I sat down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra.

We discussed how AI-powered search transforms SEO and what it means for higher-ed marketers.

Granit shared actionable insights to help you stay ahead in this rapidly evolving space.

Here are three key takeaways from the episode:

1️⃣ Expect Quality Over Quantity

AI-driven search is reshaping traffic patterns. While you may see fewer visitors overall, those who land on your site will have stronger intent. This shift makes it even  ...