Sometimes you meet someone so positive that their energy transcends the virtual realm and lifts your mood as if they were right next to you. That's what I felt during my latest interview with Teri Marks, Marketing Manager of Peak Community. Teri started her career in graphic design, working towards an agency life until B2B marketing caught her eye. She quickly realized that's where she wanted to be and has been ever since. Building trust with your audience is essential in B2B marketing. When it comes to social proof, there is no one-size-fits-all approach. Sure, create case studies, customer spotlights, and video testimonials, but know where your customers consume that content. What may work for one particular industry may not work for another. Creating that awareness and knowing your audience is key!To create that awareness, "it's important for mar ...