Keith Morton is the founder and CTO of Display Logic USA, an American manufacturer of custom display solutions for industrial and commercial applications. Mike Schreiber is the VP of Sales for Display Logic USA. The company specializes in creating tailored human-machine interfaces that consolidate multiple components into single integrated boards.

This approach reduces potential failure points from dozens down to just a few while eliminating costly features that customers don't actually need. Keith and his VP of Sales Mike discusses supply chain diversification strategies, manufacturer rep partnerships, and competing with overseas manufacturers through customization.

Nate Wheele ...