David Macro, Vice President of AMP Interior Construction, discusses their pre-manufactured solutions for the construction industry. Their goal is to shift the construction process by keeping materials in the factory and delivering a 90% finished product to the job site. This alternative form of construction can save up to 20% off the project timeline by simplifying the construction process and reducing labor and material costs. However, they face pushback from contractors due to the unfamiliarity of this new approach. David emphasizes the importance of understanding the needs and interests of owners, designers, and contractors in order to successfully bring a new product to market. The conversation covers the importance of storytelling in sales, the use of digital marketing to promote offerings, and the integration of augmented reality and AI in  ...