S01 E01 - Pricing Strategies for Associations with Dr. Michael Tatonetti

Managing eLearning by Jon Aleckson
Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti. Dr. Michael shares his background and focus for Pricing for Associations. Why is there a struggle for associations pricing products? They discuss the common challenges associations face for pricing products, when to include marketing, when determining product pricing and how  ...  See more
pricingelearningassociation management