Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti. Dr. Michael shares his background and focus for Pricing for Associations. Why is there a struggle for associations pricing products? They discuss the common challenges associations face for pricing products, when to include marketing, when determining product pricing and how to test your pricing.
Michael shares his experience working with associations during a pandemic. What have associations learned, and how are they applying those lessons? What do we do about virtual sponsors & exhibitors? Recommendations for discounting, coupons and bundling. Finally, Michael shares his major tip for Associations to apply to pricing.