What if your favorite store, hotel, or airport was designed to be memorable before you ever saw a logo?

In this episode of Majors, Minors & Maybes, we're following our noses into the fascinating world of the Olfactory Branding Consultant, the professionals who use scent to shape experiences, influence emotions, and help brands tell unforgettable stories.

Meet Lila, a former chemistry student turned scent strategist, as she tackles a unique challenge: creating a signature fragrance for a sustainable shoe company's first retail store. Along the way, we'll explore how chemistry, psychology, marketing, and creativity come together in one of the most unexpected careers you've probably never heard of.

You'll discover:

• How companies use scent to build brand identity and customer loyalty
• The science behind why sme ...