Episode 16 of the Made in Africa podcast, hosted by Celestin Ntawirema interviews Ingred Awuor, a Kenyan model coach, fashion designer, and fashion producer. Awuor, who runs the Nilotika fashion brand in Nairobi and organizes the annual Jazz Fashion Experience, shares insights on effective marketing for both established and startup fashion designers and African fashion show producers.

Awuor emphasizes the importance of fashion designers determining their business type and size to target the right audience. She stresses the value of honesty in business relationships, particularly between designers and clients. For emerging fashion designers, Awuor highlights business management skills as crucial for success.

Aspiring fashion s ...