How to Make Cheap Makeup Look Expensive: Application Techniques That Elevate Drugstore Products You've got a makeup bag full of drugstore products and zero interest in dropping $65 on a single foundation. Smart—because learning how to make cheap makeup look expensive is less about what's in your bag and more about how you apply it. I'm about to walk you through the exact application techniques that make my $7 e.l.f. foundation look identical to $48 Estée Lauder on camera—and in person. These methods work on any budget product, from Dollar Tree eyeshadow to CVS lipstick. Skill Level: Beginner-friendly Time Estimate: 15-20 minutes for a full face once you've practiced What You'll Learn: Tool selection, layering sequences, buffing techniques, strategic placement, finish manipulation, and pigment maximization What You'll Need Base Products:  ...