Amit Bivas, VP Marketing at Optim...

Amit Bivas, VP Marketing at Optimove: B2B Marketing without Venture Capital

The loolcast by lool ventures

Episode notes

Amit Bivas started at Optimove as a data analyst 7 years ago. Since then he's become a full-stack marketer without the largesse of Venture Capital to fund his efforts. Learn how Amit does marketing on a budget, which channels he finds to be highest ROI, how he thinks about investing in content pre & post-COVID, and much more!