The Value of the Merino: Why Are Merinos Important to Your Business?

This episode is a converted recording from the Value of the Merino webinar, delivered as part of The Livestock Collective and Australian Wool Innovation Partner Program.

The program is focused on connecting with and supporting WA wool growers through podcasts, webinars, field days, and events across the state. In this session, a panel of growers from different regions of Western Australia discuss their farming enterprises, the role Merinos play within their businesses, and how they are planning and positioning their operations for 2026 and beyond.

Featuring:

• Hugh Morgan (Bencubbin)
• Rivers Hyde (Ongerup)
• Sascha Squiers (Quairading)