Public sector and nonprofit social media operates within clear constraints—approvals, risk management, and the need to communicate accurately and responsibly. These realities don’t mean content has to be purely informational or limited in engagement.

In this session, Jake MacDonald, Social Media Advisor at the Government of Nova Scotia, explores how thoughtful storytelling techniques can strengthen public sector social media while respecting institutional requirements. Drawing on experience in broadcasting, narrative nonfiction, and government communications—including a public sector podcast initiative—he demonstrates practical ways to make content more human, accessible, and effective.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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