Social media managers often know what could work, but struggle to get leadership buy-in. Why? Because many leaders view social media through very different lenses than the people managing it day to day.

In this episode, Amanda Harding shares the three most common ways leadership tends to view social media: as a bulletin board, an engagement tool, or a revenue channel — and how understanding these mindsets can completely change the way you pitch ideas, campaigns, and budgets. Amanda is a Media Strategist with Stingray and former agency marketer who has worked with businesses across multiple industries to connect strategy with real-world results.

You’ll walk away with the 3 common leadership mindsets around social media, why your ideas often get rejected (even when they’re awesome), a simple framework for pitching ideas so they resonate ...