Cult following? Check. Spongebob memes? Check. Gas station humor? Double check. Who says convenience stores can’t be cool? Kwik Trip proves that even gas stations can go viral and set the standard for social media success. Join Social Media Coordinator Samantha Benish for a behind-the-scenes look at the quirky, crave-worthy strategy that keeps fans engaged — and leave with fresh ideas to make your own brand shine online.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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