Episode notes
Past, present, and future: what are the significant changes in marketing strategies in the gaming industry?
Matthew talks about the transformative journey of games marketing, a decade's shift from skepticism toward influencer culture to fostering authentic collaborations. The conversation delves into the widening divide between indie and AAA games due to faster marketing cycles, balancing creativity with the potential of AI to augment creative workflows rather than replace human input.
Listen and learn more about the crucial role of marketing in embodying a game's fundamental essence amidst the dynamic evolution of game development approaches.
Guest:As the founder and CEO of NoodleHaus, Matthew Stainner is responsible for the small army of writers, art directors, animators, editors, and artists required to light up screens arou ...
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teamcollaborationtrendsgame production