Episode notes
In this episode of the Mind The Innovation Leadership Podcast, Cynthia Kellam (Global Head of Digital, Customer Experience & Marketing data, Insights and Analytics, at TE connectivity), a leading expert in digital transformation, shares her insights on the importance of investing in outcomes, not just inputs, for successful digital transformation and customer experience initiatives in B2B companies. By focusing on the desired outcome and unlocking the full potential of digital transformation through the digitization of data, processes, and customer experiences, companies can improve their operations and enhance the customer experience. This must-listen episode is a valuable resource for anyone seeking to understand the power of digital transformation for B2B companies. Key takeaways: # Digital transformation involves optimizing and maximizing the u ... ... Read moreKeywords
customer experiencedigitalizationdigital transformationdataB2B manufacturingself-service website