E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director

Leadership in Manufacturing by Sannah Vinding

Episode notes
Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital marketing to the changing relationship between marketing and sales, Maryellen shares her insights on how businesses can stay ahead of the curve and adapt to the challenges of today's market. Join us as we explore the importance of mentorship, the impact of technology, and the need for a customer-centric approach in the manufacturing industry. Here are three key learnings from this episode: 1. The role of marketing in the manufacturing industry has evolved ...   ...  Read more
Keywords
sannah vindingmaryellen stacksager electronicsmind the innovationleadership podcastmanufacturingmarketing manufacturingelectronics