E78, Staying Ahead: AI, Online Sales, and Strategies for the Modern Engineering Industry

Leadership in Manufacturing by Sannah Vinding

Episode notes
In this Episode 78, our host Sannah Vinding sits down with Tom Wichert, Executive Vice President of Sales and Marketing at TTK Lambda. They dive into the value of adapting to change, AI's impact on the industry, and the changing purchasing behavior of engineers. Tom shares insights on the importance of investing in websites to attract and retain engineer interest, as well as the need for informative and educational content to assist them in their product design journey. They also discuss the evolving role of sales in a hybrid work environment and the necessity of becoming trusted advisors to engineers. Tom emphasizes the need for resilience and adaptability in the ever-changing industry and encourages continuous learning and problem-solving. If you're interested in learning from his experiences and insights, definitely make sure to give this episod ...   ...  Read more
Keywords
sannah vindingpandemic impactproblem-solvinginternational salesglobal perspectiveadaptabilitymarketingLinkedInTom WichertMind Innovation Leadership PodcastTTK LambdaJapanese business culturetechnological advancementselectronics integrationsales processengineershybrid work modelsAI in salestechnical backgroundcommunication challengesdiversityconferencesknowledge sharingresiliencetariff warseconomic slumpssupply chain crisescustomer ratingspurchasing behavioreducational contentEDA tools