Most people think the words they use are just describing their reality. Igor Furdik would tell you they're creating it — and that one distinction changes everything about how you show up in your business, your relationships, and the conversations that matter most.

Igor is a consultant, coach, and board member of a consultancy company in Slovakia who spent years absorbing the right information and doing nothing with it — until he realized that the stories he told himself about what was possible were the very thing keeping the possible out of reach. In this conversation, he and James explore the power of language not as a motivational concept but as a lived practice: how the words you use to describe your life program your subconscious to find evidence for exactly what you said, and what becomes available when you start choosing those words c ...