Are K–12 EdTech conferences actually worth it for vendors—or just an expensive field trip? In this episode, we break down how to show up at conferences so buyers actually want to talk to you.

EdTech marketer Peter Polygalov and school tech director John Faig share real stories and hard-won lessons from both sides of the booth. They unpack why conferences still matter in 2025, why the real ROI comes from prep and follow-up, and how to think about conferences as brand-building and qualification, not quick closes.

You’ll learn how to:

• Decide which K–12 EdTech conferences to attend (and which to skip)
• Use conferences to deepen warm relationships instead of chasing cold traffic
• Ask simple, BANT-style questions t ...