When it feels scary, gag and go.

The fear is not a stop sign. That is the go signal.

That feeling means you are at the exact threshold that matters.

The threshold where the next step function transformation lives.

Every part of the 94x SpaceX multiple is a receipt for what happens when the founder refuses to stop at the threshold.

Imagine yourself after three failed rocket launches, after burning all of your personal net worth with nothing to show for it, with widespread ridicule and public failure and humiliation.

Most people never take the fourth launch.

The threshold is not the risk. Stopping at it is.

What is the fourth launch for you?

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