Hearing the voice of your listener

Hearing the voice of your listener

Johannesburg, South Africa, is a place like no other to hold a radio conference, and I was privileged to be at Radio Days Africa recently on their tenth anniversary.

Radio is an important part of life in Africa generally. Radio reaches people who cannot read or write; and plays the part of an educator in many parts of the continent.

Here’s the excellent Steve Martin from the BBC talking about radio in Africa from 2013. It’s a good overview in how progessive African radio stations are, as well as how they think about radio in a different way to many of us.

But radio in Africa is also, partially, stations like 94.7 in Johannesburg (tagline: “You love Johannesburg - we l ...