Reminding listeners how to tune in, in a multiplatform world

James Cridland - radio futurologist by James Cridland

Episode notes

I once sat at the end of a telephone line, helping people tune into their favourite radio station. This was a real eye-opener. Many don’t even know the difference between AM and FM; and some sets are marked in strange ways to make it really hard to tune in. You probably know someone who have tuned in to their favourite radio station and never want you to touch their set in case they lose it forever.

Radio is, increasingly, available everywhere. But we don’t appear to be telling people where we are and how to tune in. And I find that curious.


For an FM/AM station, reminding people of the frequency you’re on is important: but many stations seem to not do that these days. I get it, localisation on network feeds is hard: but if you can manage it for adverts, you can manage it for station IDs. For listeners on FM or AM, if they  ... 

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