In collaboration with our partners at Apptegy, we were joined by directors of marketing from two large international schools to explore the importance of brand identity for international schools. Watch the full conversation below!

Key discussion themes:

• The importance of brand for the whole school community and the authenticity of students as brand ambassadors.
• The audience and stakeholders that a brand must influence for a school to prosper, from parents to teachers.
• Practical strategies that schools can use to determine and influence how their brand is perceived.
• Common branding mistakes, from inconsistent messaging to maintaining a valuable message.

Guests include:

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