In this Masterclass, IPBN member Robert shares his experience navigating the fast-evolving technology landscape as a non-tech leader. He covers how data and technologies have evolved since the 20th century, how to implement a data-driven model and when to use Generative AI, Generative AI and the different data types, how to break out from the pack (the disruption part), and a few concrete examples and how he sees the industry evolving in the coming years.