Is Cannes Lions still about great creative or has it become something more? In this episode, Director of Client Services, Susan Saltwell sits down with Christin Daniels and Amber Halverson after their first experience at the Cannes Lions International Festival of Creativity to unpack what they saw, what surprised them, and what the festival reveals about where the marketing and advertising industry is headed. From massive brand activations and the rise of creators to AI, effectiveness, in-house agencies, and the evolving role of creativity, they explore what happens when creativity has to prove its impact.

Listen to learn:

• The evolution of Cannes Lions, from an awards-focused creative festival to an immersive global industry experience

• Creativity vs. effectiveness: why great creative isn't ...