Designing Lasting Social Media Strategies Beyond Virality

In this episode, we take a fresh look at social media marketing, a vital but often underappreciated arm of marketing.

While going viral and getting a thousand likes can be exciting, there's more to driving sustainable social media growth. In this episode, we highlight how to utilize social media not just as an awareness channel but as a core growth engine for your product and business, while also making superfans out of your audience.

To guide us are Joshua Owolabi, a Social Media Growth Specialist with over 5 years of experience driving social media growth across companies like Nestcoin, Opay, and more. Alongside