#89 When You Know Your Stuff but ...
#89 When You Know Your Stuff but Still Don’t Know What to Charge

I’m No Rookie by Ayo Bamgbose

Episode notes

In this episode, I open up about a time I ran an entire training day for less than the cost of a massage. I was proud of what I delivered, but by the end of it, I’d earned less than minimum wage. And I know many of you have been there too.

But here’s what I want you to take from this episode: pricing isn’t just about numbers. It’s about how you value your time, your energy, and your transformation.

Let’s talk about:

  • Why pricing feels personal when you’re used to hands-on work
  • The invisible labour you forget to count
  • How to shift away from guilt-based pricing and move towards clarity

Resources Mentioned

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Keywords
business ownereducation and trainingbusiness developmentcareer developmententrepreneurshipdevelopment