How Great Products Are Really Made — with Wharton’s professor Karl Ulrich

In this episode of the IJK Podcast, Imad Jack Karam interviews Professor Karl Ulrich, one of the world’s leading thinkers in innovation, product design, and entrepreneurship.

Prof. Ulrich is the Vice Dean of Entrepreneurship & Innovation at the Wharton School, and author of two landmark works in the field: Product Design & Development and Innovation Tournaments

His work has shaped how founders, innovators, and companies around the world generate ideas, design solutions, and build products that succeed in the real marketplace. He has co-founded multiple companies, holds numerous patents, and led the creation of Tangen Hall, the largest facility on the planet dedicated to student entrepreneurship.

In this episode, we explore the real science ...