This week on If You Know, You Know, we sit down with Jake Greenberg — the man behind Chez Greenberg and the self-declared Salmon Daddy of Montreal. We talk about how a niche passion for smoked salmon turned into a full-blown cult following, what it’s like launching a space that’s more than just a deli, and the unexpected moments that shaped his entrepreneurial journey. From family recipes to business realness — Jake brings the flavor!