How to connect with Gen Z?

Fashion Questions... by Hyve Group plc

Episode notes

Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspective. As the first generation to grow up entirely in the digital age, Gen Z has unique characteristics and values that set them apart from previous generations. How can businesses connect with Gen Z? Austin Okolo, Co-Founder & CEO of The Gen Z Club and Erifili Gounari, Founder and CEO of The Z Link talk with our Content Editor, Lina Vaz, about this hot topic.

Keywords
fashionfashion retailersfashion industryfashion businessfashion brandscontent marketing strategyfashion questionsfashion podcastgen zbranding