People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years so it's important to understand why activewear is still going strong. Our content editor, Lina Vaz, spoke with Kate Nightingale, a Consumer Psychologist and Founder of Humanising Brands, a behavioural retail consultancy. Listen to learn more about this.