Guest Expert details:With over 25 years of experience in the field, Dr. Parves Khan is an accomplished insight leader renowned for her ability to transform research functions into highly effective insight powerhouses. Currently, she holds the esteemed position of leading ESOMAR, a global professional association that champions excellence in research, insight, and data.Throughout her career, she has held influential positions within global insight functions of FTSE 100 companies, allowing her to amass a wealth of experience in utilizing insights to shape and propel business strategies, marketing initiatives, and product innovations.Beyond her professional achievements, she has dedicated herself to giving back to the industry by mentoring aspiring female research leaders through esteemed organizations like the 30% Club and Women in ...