Welcome to “How to run for office and get away with it. Today we're staking your claim in the digital Wild West. Before you even print a yard sign, you need to own your name. From avoiding social media shenanigans to why you can't show up to the internet in digital sweatpants, we're covering the “Come @ Me, Bro” strategy. Plus, a quick plug for Bee Political strategy sessions and a look at why your fireside chats don't need to be long to be lethal.