In this Closer Look episode, we break down the biggest moments of our 2025—what worked, what nearly broke us, and what we’re taking into 2026.

We cover:

• How we grew from ~$3.5M to ~$16M in a calendar year
• The team + culture shift that changed everything
• Why the US became our biggest market (after a painful 2019 experience)
• The behind-the-scenes stress you don’t see online (and how we handled it)
• Personal wins: discipline, fitness, keeping promises to yourself, and family highlights
• Our end-of-year reflection ritual + the questions we use to plan the next year

If you’re a business owner scaling fast (or trying to), this is your reminder that growth isn’t just strategy — it’s people, systems, and staying grounded when it  ...