Get ready for one of HEROSTOCK's newest attractions—the Big Beautiful Bad A$$ Beard Battle! Join hosts Tom Lamog and Matthew Jones as they welcome Kevin Gouran, founder of Doc Goodbeard, and renowned beard competition host Ron Wolek. Learn how beard competitions work, what judges look for, how Doc Goodbeard's partnership with HEROSTOCK came together, and why this fun, family-friendly event is about much more than great facial hair—it's about community.

Whether you're thinking about competing or just want to see what all the excitement is about, this episode gives you everything you need to know before the inaugural Beard Battle at HEROSTOCK 2026.