Episode notes
Please help keep this podcast free: https://www.patreon.com/grumpyseoguy
2:32 What is SEO?
2:41 What are keywords?
3:17 Why do SEO?
4:00 What is the goal of SEO?
6:50 PPC (pay per click) is different than SEO
7:20 How ads (pay per click) work
9:08 The 4 variables you must manipulate to rank high in SEO
9:40 The difference between local SEO and normal SEO
Local SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo
11:02 SEO penalties:
Keywords
seoauthoritybacklinksanchortextrelevancy