In today’s B2B marketing world, the problem isn’t creating content — it’s knowing what actually works.

In this episode, Akanksha Dass (Director of Marketing & Communications, Growth Natives) speaks with Abeer Aulakh (Director of Marketing & Communications – DiGGrowth) about how AI is evolving from a content creation tool into a strategic content director for marketing teams.

They discuss how B2B teams can move beyond content overload and use AI to identify real signals, prioritize the right ideas, and build a clear narrative that drives engagement and pipeline.

🎙️ In this episode:

Why B2B teams struggle with content overload

How AI helps identify high-impact content signals

How AI improves content strategy and prioritization

🔔If this episode helped you rethink content strategy, make sure to su ...